Our NEW Alpaca collection arrived!

You were all waiting for the new Alpaca collection and HERE it is!!!! Since this morning you can find in all our shops the new collection made of Peruvian alpaca. With this new collection you are ready for this winter!

Why you will like this new collection?

• First of all Alpaca is very beautiful, fine and resistant so it is normally used for luxurious products
• It is is an exclusivity imported from Peru! Totally new and with an irresistible design, the clothes are fashion and comfortable, there are a large range of colors and cuts
• Then alpaca is fire, water and oil resistant, it is easy to clean, you don't need harsh chemicals; for you it is easier and for the planet it is better.
• Alpaca is waterproof, it keeps you dry and it is warmer, lighter and softer than sheep's wool. Moreover it acts as cotton in moisture regain and lets the perspiration wick away. 
• It is hypoallergenic
• You will help the Alpaca farmers, which are among the poorest in the world and have to survive very hard conditions
• We provide you a fair price resulting of fair deals along our supply chain, all our partners http://www.alpacainfo.com/Fiber/info.asp

Improving the peruvian farmers quality of life

Life for many families in the remote high Andes is harsh—they struggle to meet produce enough food to eat, and have little opportunity to improve their situation. Furthermore, due to the climate change's increasing effects, families in the high Andes are experiencing winters of increasing intensity and sudden cold. http://practicalaction.org/alpaca-shelters-1

‘Hundreds of people - nearly half of them very young children - have died of cold related diseases, such as pneumonia, in Peru's mountainous south where temperatures can plummet at night to -20C.’ BBC News July 2010

To help them we are working in partnership with the association Practical action. It is an organization that collects funds to help eradicate poverty around the world. If you want to know more about the Peruvian situation or about the other actions of the organization don't hesitate to visit their website: http://practicalaction.org/home


What do we do to help the Peruvian community?

Practical Action is working with 600 camelid farmers (25% of whom are women) in two regions of Peru, Ayacucho and Apurimac, and with at least 330 local government officials from the two regions, helping 30,375 men and women to increase their incomes and ensure their  food security.    

It will achieve this by:

• Improving farmers’ skills and knowledge in camelid productivity, management of natural resources, and climate change adaptation. 
• Organizing knowledge sharing workshops for the farmer
• Improving farmers’ knowledge and ability to access markets. 
• Working with 25 local producer associations to strengthen the productivity and efficiency
• Increasing local government skills in rural development planning and their understanding of what is preventing camelid farmers from making a reasonable living from camelid production.

As a result of the project, the following impacts are expected to be achieved: 

• At least 800 families increase their incomes by 20% and are able to ensure they can feed their families 
• Over 1600 families improve their livestock’s health through using the ‘kamayoqs’ services 
• Almost half of the families are able to better protect their livestock as a result of great awareness of climate change adaptation technologies 
• With increased influence, through the strengthened producer groups, a greater number of camelid products are promoted by the government

To know more about the project read the "Strengthening Food Security and Reducing Climate Vulnerability of Alpaca Farmers in Peru" Practical Action Proposal 2010