FASHION AND ETHIC
Our company objective is to provide eco- fashion apparel and accessories, this means eco-friendly and fair products. We fight sweatshops, unfair wages, labor childs, bad labor conditions at each stage of the garment manufacturing from the farmer (fair deals) to the consumer (fair prices). Moreover to pursue this sustainable strategy and taking care not only of our neighbors, we have created a supply chain with minimal waste for a maximal environmental protection. And all this with an up to date stylish design !
Who was Nefertiti ?
Nefertiti was the great royal wife of Akhenaton the Egyptian pharaoh of the Eighteenth Dynasty. With her husband, she worked on the creation of a new religion the Aten. She is the symbol of the feminine beauty and had many titles including Hereditary Princess, Great of Praises, Lady of Grace, Sweet of Love, Main King’s Wife, Lady of all Women. We chose this name because our design are created to enhance your natural beauty, our clothes are fashion, glamour, elegant and comfortable all you need to feel like a queen.
Why are we Ethical ?
The production of cotton: use lot of pesticides harmful for people and environment (2 billion USD worth of pesticides are used annually). Pesticide poisoning can lead to symptoms such as headaches, tremors, nausea, depression, seizures, loss of consciousness, and, in some extreme cases, death, the first poisoned are the workers spraying pesticides and all people around the fields. Moreover toxic pesticides leads to air, water and soil pollution. The chemical dyes that are used in the production of garments also lead to skin problems such as eczema, rashes and skin irritation have been noted. There are also various ethical issues behind the preparation of a fashion product as extremely low wages and long hours, unhealthy and unsafe working conditions, exhaustion, sexual harassment and mental stress are some of these issues.
Another serious ethical issue that arises in the fashion industry is the issue of cruelty to animals. One fur coat costs the life of about 55 wild mink, 40 sables, 11 lynx, 18 red foxes, 11 silver foxes, 100 chinchillas, 30 rabbits, 9 beavers, 30 muskrats, 15 bobcats, 25 skunks, 14 otters, 125 ermines, 30 possums, 100 squirrels or 27 raccoons. The pain caused to the animals while trapping them and extracting their fur is unthinkable. (2011, fibre2fashion)
Fair Trade, the winning deal!
"Not all trade is fair! Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to put this right." (Fairtrade.net)
Fairtrade is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.
Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade..
Benefits for Producers: Stable prices, A Fairtrade Premium, Partnership, Empowerment of farmers and workers, improvement of the life conditions.
Benefits for Consumers: By buying into Fairtrade consumers support producers who are struggling to improve their lives, they can buy products matching their values and principles
Fairtrade is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.
Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade..
Benefits for Producers: Stable prices, A Fairtrade Premium, Partnership, Empowerment of farmers and workers, improvement of the life conditions.
Benefits for Consumers: By buying into Fairtrade consumers support producers who are struggling to improve their lives, they can buy products matching their values and principles
Acting to protect our environment
Fairtrade rewards and encourages farming and production practices that are environmentally sustainable. Producers are also encouraged to strive toward organic certification. Producers must:
- Protect the environment in which they work and live.
- Develop, implement and monitor an operations plan on their farming and techniques.
- Follow national and international standards for the handling of chemicals.
- Work out and monitor what affect their activities are having on the environment.
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