The press conference

As promised, here is a summary of the various points I raised, at the press conference that just ended: 

First, under the name of the company I really apologize for this problem that we all hope will be solved soon. 

We are still working in close partnership with the authorities to find more about the database hacking. A special team has been created to help them and create a 100% cooperation. Like you, we are impatient to find who has done this and why. 

Then we already started working with the company SafR&SafR, they are scanning our system to analyze it and tailor an efficient and complete solution, so we will have an optimize IT system with a very strong security. 

Because we recognize that we are in part responsible for what happened, a voucher of compensation will be send to the customers who received the emails. Then a meeting with our partners will be established in the next few days, to explain more clearly and re-insure them about the financial situation of the company. 

I would like to inform you that an FAQ page has been opened on our website www.nefairtiti.com it is managed by Jimmy Dupon, specialist in IT security systems, he has got 10 years of experience in the SafR&SafR company. 

Thank you for your understanding

For more information you can write us: information@nefairtiti.com

Here you can find the my interview of last saturday on TV5

Bankruptcy rumors

To answer the information that are actually circulating in the media and on internet we would like to inform you about what happened exactly between the october 22th and the 25th. 

We are sorry to hear that during, these 3 days, e-mails have been sent from myself, the CEO of the company, stipulating that our company is close to bankruptcy. 

The contents of these messages is false 

As a matter of fact the my e-mail address has been hacked. 

We apologize for the inconvenience and we are actually doing everything we can, first, to find the source of the fraudulent e-mails and second, to control and improve our IT system. 

We don’t understand how and why this can happened as we followed all the laws concerning internet, and we invested in a strong and already well-known for its efficacy, security system. 

Today all the information has been moved to another platform, but the investigation of the hacking police continues to know the source of this law infringement and if the database has been copied or sold. 

To avoid this kind of problems in the future and better protect your information we have already asked the company SafR&SafR specialized in internet security system, to sign a contract us with, the objective is to create a better and more secure system. 

To show you our good faith and because we want you to trust us, we have decided to stay transparent with you has we always have been with you and soon we will provide you in our company website the proof of the good wealth of Nefairtiti, document that will be certified by our bank and the government. 

Further information will be given in the next few days, if you have any questions you can call 0833124368795 or send an email: information@nefairtiti.com

The new collection by Dita: How to get the Pin Up look

Following your numerous messages concerning how to get a total pin up look with the clothes of our new collection designed by Dita Van Teese, we are focussing, this week, on the Pin Up look. 

Dita Von Teese

The origins of pin up can be documented back at least to the end of 19th century, but reached their biggest popularity in the 40s and 50s. They were depictions of very beautiful women with a sensual and ingenuous air. Many pin-ups were photographs of celebrities who were considered sex symbols. One of the most popular early pin-up girls was Betty Grable, whose poster was ubiquitous in the lockers of G.I.s during World War II. Other pin-ups were artwork, often depicting idealized versions of what some thought a particularly beautiful or attractive woman should look like. They were attractive for advertising agencies, their fresh image flooded the calendars. With the time, pin-up passed from the photos and posters to fashion magazines and advertising.The pin-up look is very precise. Pin-up girls are very feminine. Their lips use to be paint in red, their eyelashes are very defined, using false eyelashes in the photographs. The eyebrows are very pronounced, skin color uses to be very fair, and hair uses to be wavy or softly curled. The pin-up poses are very suggestive, in casual attitudes, always surrounded with glamour, using fetishisms like women dressed as sailor, waitress, nurse...

Betty Grable

Wondering how to get that classic pin up look?

If you're thinking about trying the pin up look yourself, be it for an upcoming photoshoot or just a private little performance, we have a few tips that will get you lookin' like a calendar girl in no time.

Get the right hair 

The right kind of hair will make or break the whole look. The pin up style originated at the very beginning of the 20th century but became iconic around the 1940s and 1950s. Search around on YouTube for pin up hair tutorials, or ask your favorite salon stylist for suggestions and tips suitable for your hair. 

• Rockabilly Hairstyles
• The Hair Archives
• Pomps & Pin Curls - Pomps & Pin Curls Your Vintage Hair Resource**
• Vintage Hair
• Nocturne.com :: Vintage Hairstyles

The makeup

The pin up style focuses on femininity and youth. This means that you should emphasize big, bright eyes and lashes, bold red lip color and rosy blushed cheeks. Take a look at some of the Gil Elvgren illustrations to see what we're talking about. You can add some sexy body spots.

Finding the right outfit

The pin up girls of the past were covered, but always suggested a naughty reveal. Popular outfits of the time were often swimsuits, girdles or flowy dresses. What they mostly had in common were garters and seamed stockings peeking out. You should prefer the dresses that shape your body forms, the best is to emphasize the breast and the hips, you can use a corset to better define your body. High heels will make your legs longer and sexy.

Take some time to learn some of the simple posing techniques that make this look so irresistible. Be sexy, sensual, girly or fatal, ingenious or fresh,

Supporting the environnement: Our efforts

This week we would like to sensibilize you to the wastes that are produced along the production of a T-shirt, to explain you what are facing the companies in apparel industry and explain our actions to minimize the wastes.

To diminish wastes we use when it is posssible, organic fertilizers, and optimize the water consumption for this we have regular meeting with the farmers, they are our partners we help them to optimize their resources and their work, this is part of the good quality of our products. We use the same strategy for the processing of the materials. our manufactures are made in France, we target the energy and water wastes to optimize and minimize them. Then the packaging is made with no plastic and our bags are 100% recycled papers. we do the transportation by ourselves as we invested in electrical vehicles.

The use waste is your part of the work, you have to know that there are lot of organic products that can be use to clean and freshen your clothes. you can find them on this website: http://www.cleaningchemfree.com/

Let's speak about cotton

Soft and comfortable cotton is used many types of clothing. Popular demand for cotton textiles, and competition among producers, has seen a big change in the last two generations - the increased use of pesticide. Cotton is the most pesticide-dependent crop in the world, accounting for 25% of all pesticide use. Every T-shirt made of conventional cotton requires 1/4 pound of harmful chemicals.

More than 50% of our textiles are made with Organically raised cotton roduced without the use of harsh chemical bleaches or dyes, and is allergy free. Natural fertilizers, compost and soil amendments are used, and advances in natural pest control, have helped make raising organic cotton a viable enterprise. 

Colored dyes are still a problem, even with organically grown cotton. Dyes are toxic chemicals, and their use and disposal have harmful effects on the environment. So we decided to invest in Color-grown cotton.

Color-grown cotton :

• reduces the use of synthetic dyes
• the cost of naturally colored cotton is estimated at 20 to 40% lower than chemically dyed cotton so you can have a better price on this range of products
• suitable for people with chemically sensitivities
• has a soft texture
• color-grown cotton is not dyed, so it doesn’t fade; the color will actually deepen when you wash it.

Recycled Cotton is another more earth-friendly choice in cotton clothing. Recycled cotton is cotton fabric which has been made from recovered cotton that would otherwise be cast off during the spinning, weaving or cutting process. A trade name for recycled cotton is Eco Fibre; there are no harsh chemicals used in the processing of this fabric. 

The company use recycled cotton, it is written on each product. Moreover we offer you the possibility to participate in the recycling cotton cycle, you can bring your used clothes in each of our shops we will bring them to an association or a reclycling plant for free. When you bring more than 1kg of clothes you get a promotional coupon valid in all our shops.

The secrets of flowers, 30%OFF this week only!

This week we would like to share with you the benefits of the different flower water, indeed this waters are lighter than essential oils, they are fresh and will take care of your skin whatever its kind. Moreover you can find organic flower water, 100% naturals, that’s mean no addition of artificial products, so they are better for your skin and for the environment. And the last but not least IT IS 30% OFF THIS WEEK ONLY!!!

Our favorite: The Rose Water

Use Rose Water for cleansing, toning and moisturizing, treating acne and skin irritations, it is suitable for all skin types including dry skin, oily skin and aging skin

Uses:

• Great for all skin types
• Oily skin is balanced and toned 
•  Sensitive skin is soothed and cooled 
• Normal skin is purified and cleansed 
• Mature skin is toned and rejuvenated. 
• Purifying, harmonizing, toning and cooling. 
• Apply as an aftershave to soothe irritated skin. 
• Helps heal sunburns and wounds.
  
  
  

Other Flower Waters

The cornflower water gives an immediate feeling of refreshmentand sweetness, it soothes and decongest tired eyes, irritated or puffy on which it will apply compresses.
Chamomile water: We know of no better remedy for puffy, dark circles under the eyes than Chamomile hydrosol. Just soak two cotton wool pads with the hydrosol and cover each eye for around 10 minutes for an immediate and dramatic reduction in puffiness. Regular use can help diminish those dreaded dark circles too. It soothes and regenerates the skin, it also calms redness due to irritation due to its anti-inflammatory properties. It is also used as a compress on the eye if they are tired.
Water floral orange flower is calming and soothing. It soothes and rebalances the skin.
Geranium floral water cleanses the skin deep and calm skin irritations.
The witch hazel floral water is purifying, anti-inflammatory, soothing and astringent.
Lavender flower water: It is often ised in addition to a cleanser to remove all traces of impurities. Lavender is known for its soothing, healing and antiseptic.
Mint is known for its freshness but it also has a purifying and astringent. It helps to tighten pores and refresh the skin colors
Myrtle floral water,This water is healing, disinfectant and decongestant.
Sage floral water is antispasmodic, antiseptic and anti-perspirants.Externally it is used on all skin types and is excellent in massagethe scalp against hair loss.
Floral water thyme, It has purifying properties and regulates sebum production. Also used in steam baths for the face.

 http://www.quinessence.com/flower_water.htm

http://www.bioacademie.com/bienfaits/eaux-florales.php

http://www.untrainedhousewife.com/flower-waters-for-health-and-beauty

Stop sweatshops ! Why our products are different

Sweatshops are still supplying high street brands

More than a decade after sweatshop labour for top brands became a mainstream issue, the problem still seems endemic across the global clothing and footwear sector.

Indonesian labourers work at a garment factory in Jakarta. A report says that not one of the factories it surveyed in the country paid a living wage. Photograph: Mast Irham/EPA

Marks and Spencer's, Next, Ralph Lauren, DKNY, GAP, Converse, Banana Republic, Land's End, Levi's. And so the list of brands go on and on. What do they all have in common? According to a deeply depressing report (pdf) by the International Textile Garment and Leather Workers' Federation (ITGLWF), the factories in Asia contracted to make their products are still responsible for shocking working practices.

More than a decade after sweatshop labour for high street brands became a mainstream issue, and after plenty of companies have instituted monitoring of their supply chains, the problem still seems endemic right across the global clothing and footwear sector.
Many of the factories supplying the brands likely to dominate the Olympics in 2012, such as Adidas, Nike, Slazenger, Speedo and Puma, "are routinely breaking every rule in the book when it comes to labour rights", according to the ITGLWF. The list of brands ultimately sourcing from the 83 factories surveyed in the report is so comprehensive, it seems to make a mockery of the whole idea that the high street has cleaned up its act.

Factories in three countries – the Philippines, Indonesia and Sri Lanka – were surveyed, and not one of them paid a living wage to their combined 100,000-strong workforce. Many of them didn't even pay the legal minimum wage. What the report also makes clear is that this is a gender issue: 76% of the surveyed workforce are women. Globalised supply chains exploit predominantly female labour. It's an irony that probably escapes most of the women who do the bulk of high street shopping in the west. Women shopping for products made by other, underpaid, exploited, women.

What's more, things seem to be getting worse, rather than better. Employment is becoming more precarious as more workers are put on to temporary contracts, day labour, on call rather than with permanent jobs. That enables employers to dodge holiday pay, sick pay and written contracts. Employers also imposed compulsory overtime, lower wages and higher production targets on workers on these short-term contracts. [...]

M. Bunting, 28/04/2011  

guardian.co.uk  

Our company objective is to provide eco- fashion apparel and accessories, this means eco-friendly and fair products. We fight sweatshops, unfair wages, labor childs, bad labor conditions and other unfair conditions at each stage of our garment manufacturing from the farmer (fair deals) to the consumer (fair prices). Moreover to pursue this sustainable strategy and to take care not only of our neighbors, we have created a supply chain with minimal waste structure for a maximal environmental protection and we take back your used clothes for associations and recycling. And all this with an up to date, confortable and stylish design !



Why did we choose this article?

First because the article is very complete, there are hard facts and the autor that is quiete famous in her field don't hesitate to denounce the big brands that use sweatshops. She explains that because of the few mediatic scandals (Nike and others), we think all the companies became clean, but this is wrong! Working conditions in the apparel industry still very bad, even in big european capital as London there are sweatshops, and the customers must be aware about this and the brands involved.

To know more about the author : Madeleine Bunting

Founded in 1821, The Guardian is identified as centre-left liberalism. According to its editor, Alan Rusbridger it has the second largest online readership of any English-language newspaper in the world, after the New York Times. (D. Reid, T. Teixeira, 2010, "Are people ready to pay for online news?" BBC) And Madeleine Bunting is one of its notable columnists.

Madeleine Bunting was born in North Yorkshire and studied history at Corpus Christi college, Cambridge and politics at Harvard. She is now a Guardian columnist since 1989, and writes on a wide range of subjects including politics, work, Islam, science and ethics, development, women's issue and social change.

She received many awards including the Imam wa Amal Special Award in 2002 and the One World Trust award in 1999. In 2003, a Joseph Rowntree fellowship to research her book, Willing Slaves: How the Overwork Culture is Ruling Our Lives (HarperCollins) which is an analysis of the British work culture. In 2006, she was awarded a fellowship on the Templeton Cambridge journalism programme.

She is also a regular contributor on radio and television and other newspapers as the Statesman. From this short biography we can conclude that she did write this article from her own point of view and using the knowledge she gains from her studies, various and serious researches and as she lives in London she was at the best place to denounce the London’s sweatshops.