Supporting the environnement: Our efforts

This week we would like to sensibilize you to the wastes that are produced along the production of a T-shirt, to explain you what are facing the companies in apparel industry and explain our actions to minimize the wastes.

To diminish wastes we use when it is posssible, organic fertilizers, and optimize the water consumption for this we have regular meeting with the farmers, they are our partners we help them to optimize their resources and their work, this is part of the good quality of our products. We use the same strategy for the processing of the materials. our manufactures are made in France, we target the energy and water wastes to optimize and minimize them. Then the packaging is made with no plastic and our bags are 100% recycled papers. we do the transportation by ourselves as we invested in electrical vehicles.

The use waste is your part of the work, you have to know that there are lot of organic products that can be use to clean and freshen your clothes. you can find them on this website: http://www.cleaningchemfree.com/

Let's speak about cotton

Soft and comfortable cotton is used many types of clothing. Popular demand for cotton textiles, and competition among producers, has seen a big change in the last two generations - the increased use of pesticide. Cotton is the most pesticide-dependent crop in the world, accounting for 25% of all pesticide use. Every T-shirt made of conventional cotton requires 1/4 pound of harmful chemicals.

More than 50% of our textiles are made with Organically raised cotton roduced without the use of harsh chemical bleaches or dyes, and is allergy free. Natural fertilizers, compost and soil amendments are used, and advances in natural pest control, have helped make raising organic cotton a viable enterprise. 

Colored dyes are still a problem, even with organically grown cotton. Dyes are toxic chemicals, and their use and disposal have harmful effects on the environment. So we decided to invest in Color-grown cotton.

Color-grown cotton :

• reduces the use of synthetic dyes
• the cost of naturally colored cotton is estimated at 20 to 40% lower than chemically dyed cotton so you can have a better price on this range of products
• suitable for people with chemically sensitivities
• has a soft texture
• color-grown cotton is not dyed, so it doesn’t fade; the color will actually deepen when you wash it.

Recycled Cotton is another more earth-friendly choice in cotton clothing. Recycled cotton is cotton fabric which has been made from recovered cotton that would otherwise be cast off during the spinning, weaving or cutting process. A trade name for recycled cotton is Eco Fibre; there are no harsh chemicals used in the processing of this fabric. 

The company use recycled cotton, it is written on each product. Moreover we offer you the possibility to participate in the recycling cotton cycle, you can bring your used clothes in each of our shops we will bring them to an association or a reclycling plant for free. When you bring more than 1kg of clothes you get a promotional coupon valid in all our shops.